HandsUP Studio Finished Cider Hagalil's Fully
CG-Animated Commercial
11.10.02

HandsUP studio has completed a short animation ad for Cider Hagalil.
The commercial premiered a couple of weeks ago. It promotes an apple drink, which contains juice from real apples and is bubbly.
The ad features several apples having a good time in a hot tub. In order to emphasize the bubbly soft drink, the apples blow bubbles in the tub.

The challenge was to make the apples adorable yet not too childish, and give each one a different personality. The apple leaves were used to simulate hair. One apple even has a ring pierced in his leaf,
Although the animation is very short, each apple displays a unique gesture and does something different - whether it's wiping the mouth, or throwing the glass from one hand to the other.
The ad was produced entirely in 3d animation.

HandsUP studio is currently working on several additional 3D animation projects, including interactive children's books, TV ads, and CG simulations.

Art: Mel Caspi, Eyal Goor
Copy: Miran Pichman
Budget: Sharon Bakshi
Post Producer: Ravit Ovadia
Animation: HandsUP
Animation Director: Ofer Rubin